Enterprise Development Grant (EDG)

• For Singapore companies starting new projects to upgrade their business, explore new growth, or expand overseas

• Funds individual projects tailored to your business

• From 1 April 2023, SMEs can receive up to 50% support for EDG

• From 1 April 2023 to 31 March 2026, Sustainability-related projects may be supported at up to 70%

EDG - Strategic Brand & Marketing Development

Use the EDG to differentiate your brand and marketing offerings through strategies that better capture your target audience and extend your reach.

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Types of Projects Eligible for the EDG:

• Diagnosis and gap analysis in your company

• Assessment of internal and external factors, such as strengths and weaknesses, and competition

• Primary or secondary research

• Recommendations and plans for implementation

• Development of effective brand strategy that appeals to targeted consumers and offers differentiated proposition from the competition

• Assessment of a brand’s financial value and identification of brand levers

• ​Development of a strategic plan to optimise marketing resources and improve customer communication

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What is not covered: 

• Production of corporate and/ or marketing collaterals, such as brochures, videos, websites, photography, stock pictures, and copywriting

• Implementation of marketing or PR campaigns, including retainer fees of consultants, advertising and media buys, engagement of social media influencers, management of websites/ social media platforms, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM)

   

You Must Know This
Before Your Apply for the EDG

If you apply for EDG support for management consultancy-related costs, you must engage management consultants with the Singapore Accreditation Council -accredited TR 43 or SS 680 certification.

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Our Consultants meet these requirements, and are certified at the highest levels - Tüv Süd Expert Singapore Management Consultants.

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When you engage us, you can apply for your EDG Grant with full confidence that you meet the requirements and can qualify for the EDG Grant. 

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Find out more about the TR 43:2015 / SS 680:2021 requirements here